2024 Be An Astronaut Marketing campaign

NASA astronauts have been touring the house for greater than six years and residing there repeatedly since 2000. Now, NASA’s Artemis program is making ready to land the primary lady and the subsequent man on the Moon. As NASA continues to broaden human exploration in our photovoltaic system, we’ll want more than the at the moment lively astronauts to crew spacecraft certain for deep-space locations.

Each 4 years, NASA opens its doorways and welcomes hundreds of candidates to affix a brand new class of astronauts that can push human spaceflight to new depths. Astronaut purposes opened March 5, 2024, and closed April 16, 2024. In these 42 days, NASA’s 2024 Be An Astronaut Marketing campaign used varied platforms to advertise the fantastic thing about human spaceflight, discover alternatives to achieve untapped and underserved audiences, encourage the youthful generations to comply with their desires and pursue a profession as an astronaut, and encourage the world concerning the capabilities we’ve got as people to discover farther than we ever have earlier than.

To kick off the astronaut recruitment marketing campaign, NASA, NASA Johnson, NASA Artemis, and NASA Astronauts accounts collaborated on a video narrated by Morgan Freeman on Instagram, reaching over 9.7 million views. This video, seen beneath, was shared throughout company social media platforms, YouTube, and digital websites to introduce the beginning of the astronaut utility interval.

April Jordan

Supervisor of NASA Astronaut Choice

All through the marketing campaign, #BeAnAstronaut was utilized to extend marketing campaign consciousness and engagement. This hashtag was utilized by 36 company accounts and totaled 167 posts throughout the company. With over 15,000 social media mentions, 256,655 complete web page views all through the marketing campaign, and information presence on the Right Now Present, TIME Journal, Yahoo Information, The New York Instances, and extra, the Be An Astronaut marketing campaign was a profitable and thrilling mission that impressed aspiring astronauts to comply with their desires.

On March 5, 2024, not solely did astronaut purposes open; however, the 2021 class of NASA astronaut candidates graduated, formally making them astronauts and eligible for spaceflight. These newly graduated astronauts created a superlative to show simply how NASA’s astronaut corps works as a workforce and household as they handed the torch all the way down to NASA’s subsequent class of astronauts.

Our astronaut commencement countdown marketing campaign celebrated the latest graduating class of astronauts. The earlier class accomplished two years of rigorous coaching at Johnson House Middle earlier than they formally gained their wings. This marketing campaign not solely highlighted their achievements, but hopefully impressed potential candidates by showcasing the journey from trainee to astronaut. In the course of the commencement ceremony, purposes for the subsequent astronaut class had been introduced, persevering with the legacy of excellence and exploration.

For many individuals, human spaceflight has been part of their lives for many years. After years of exploring, a whole lot of astronauts have shared their distinctive experiences with the world and impressed many to need to comply with their footsteps. With over 100 thousand impressions on Tumblr, NASA posted a singular thread on “5 Myths About Changing into an Astronaut.”.

Reaching varied audiences of all ages, backgrounds, demographics, and experiences was key in the course of the Be An Astronaut marketing campaign. Not solely was it necessary for this marketing campaign to achieve qualifying candidates; however, it was simply as necessary to achieve the aspiring astronauts of the youthful technology.

NASA posted on Pinterest 10 methods college students can kick-start their house journeys inside NASA’s Workplace of STEM Engagement, or OSTEM. Via this publication, NASA was in a position to attain over 40 thousand college students and share methods to get entangled with NASA’s missions.

Victor glover

NASA Astronaut, Artemis II Pilot

NASA astronauts Jeanette Epps and Loral O’Hara joined NASA specialists on the South by Southwest convention in Austin, Texas, on March 12, 2024. The astronauts joined a panel from aboard the Worldwide House Station to debate what it’s preferable to be an astronaut, how folks can get entangled with house station analysis and know-how, and tips on how to apply to turn out to be an astronaut.

Vice President Kamala Harris quoted NASA on X to encourage folks to use to turn out to be astronauts, reaching greater than 885 thousand customers on the social media platform.

Our Astronaut Recruitment Reddit AMA on March twentieth was the highest publish on Reddit with 25 million subscribers and stayed pinned to the highest of the subreddits for a number of days. NASA astronauts Shannon Walker, Jessica Watkins, and Luke Delaney mentioned what it takes to be an astronaut in addition to private insights into their journey.

NASA astronaut and member of the just recently graduated 2021 class of NASA astronauts, Deniz Burnham, participated within the “Phrase of the Day” sequence with Merriam-Webster defining the phrase ‘astronaut’. Simply weeks after formally changing into an astronaut, Deniz’s video was featured on Merriam-Webster’s web site and social media platforms.

On NASA’s top-rated podcast, “Houston We Have a Podcast,” our astronaut recruitment episode garnered over 4,000 performances on Apple Podcasts and greater than 1,000 performances on Spotify. On this episode, the supervisor of NASA astronaut choice mentioned the choice course and tips on how to apply for an out-of-this-world profession.

NASA astronaut and U.S. Military Col. Anne McClain mentioned her expertise as an astronaut and the way different members of the U.S. Military can apply to turn out to be astronauts and journey to house like her. This video was posted on the U.S. Military’s social media in addition to posted to YouTube, reaching hundreds of supporters in and of the navy.

NASA’s ‘Grow to be an Astronaut’ webpage drove 246,655 viewers to the web page all through the period of the recruitment marketing campaign from inner and exterior collaborations throughout varied digital platforms and occasions. Itemizing job necessities, incessantly requested questions, and tips on how to apply, the webpage consisted of 87.1% new guests to the positioning and had virtually 28 thousand referrals from Instagram.

The 2024 Be An Astronaut Marketing campaign ranged from March 5, 2024, to April 16, 2024, and efficiently built-in varied platforms, outreach alternatives, and academic assets into the recruitment of our subsequent class of astronauts.

With over 15 thousand social media mentions, 2 thousand information outlet mentions, $4.6 million in publicity worth, a 91% constructive sentiment, and 195 international locations concerned within the dialog, the marketing campaign was in a position to encourage NASA’s future house explorers and push the company nearer to returning to the Moon and going to Mars.